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$8.99

Berkley® Gulp!® Saltwater baits are made from natural ingredients that release 400 times more scent than plastic baits. Formulated especially for ocean gamefish, Berkley Gulp! Saltwater is so potent it can actually out-fish live bait....

$8.49

Designed to pair with ElaZtech® plastics and to hold up to Australia's brutally strong gamefish, HeadlockZ HD jigheads are now available in the United States through an exclusive partnership between TT Lures and Z-Man! Built...

$7.49

  The  BKK TITANRIDER Swimbait Hook is designed for weedless-style rigging of large soft plastic baits such as big swimbaits and tubes. More than one year of field tests with different species underlie the construction...

$9.39

Egret Baits Vudu Shads  are made from "TOUGH AS HELL" TPE, The serrated tail articulates, creating a life like swimming action and the boot tail adds lift and thump to the lure. The tail section is...

$5.49

The overwhelmingly popular Redfish Eye™ Jighead has now been upsized to help trigger strikes from and tame the likes of striped bass, cobia, bull reds, trophy bass, and more. Armed with a super-strong 6/0 Mustad®...

$25.99

You spend way too much money on your tools to drop them in the surf.  Get an EvilStevel Lanyard and don't worry about losing anything off your surf belt anymore. Evil Lanyards are made with...

$17.99

A new larger twitch/glide style bait for the Yo-Zuri line-up, the Hydro Twitchbait.  At 6 inches and 2-5/8 ounces and with its deep body, this lure has the profile needed to attract big gamefish species....

Sportfish Products Sand Eel Teasers - 2 Pack
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$6.99

Sand Eel bites become legendary in surf fishing folklore.  Anglers who are successful during these bites make sure they fish a teaser, and these teasers from Sportfish Products perfectly imitate a sand eel. Made from...

$23.99

Shallow-lipped swimming plugs, often referred to as Finnish Swimmers, have been a staple among anglers for generations. These lures are distinguished by their small lip, which allows them to navigate near the water's surface. This...

$11.89

The Cotton Cordell Pencil Popper is one of the most underrated topwater baits on the market. It's a standard tool for striper fishing and has an action and sound that will elicit strikes from pressured...

$16.99

The Mag Series Mag Popper is a top water popper lure. This lure comes in two sizes: 5 ¼”, 1 ¾ oz and 6 ¼” , 2 ¾ oz. Designed with an irresistible gigantic water...

$6.19

The MaiTai Fluke Bucktail and Spinner rig is tied with quality 40 pound monofilament, with a 5/0 Octopus hook.   The hook is dressed with natural bucktail, and above the hook is a color coordinated Colorado style spinner...

$4.99

  A good, strong hook is a requirement for tangling with large, strong saltwater fish.  Tsunami has provided that hook.  The Tsunami Inline Perfect Circle Hook undergoes a rigorous 3 step tension test and a 15...

$5.69

Designed to pair perfectly with Berkley® Gulp!®, the Fusion19™ Bucktail jig features quality components that are ideal for fishing with your favorite soft plastic. The sharp, corrosion-resistant Fusion19™ hook penetrates the hardest mouths and stays...

$18.99

In building the Duck bait, Madd Mantis decided to think upside down. Most lures work from the surface down. They use lure floatation to give resistance to help the lure swim. They wanted to make...

$9.99

These Sandeels are a realistic version of a favorite bait of many gamefish.  They can be fished from the back bays to the open ocean for striped bass, fluke, seabass, bluefish, sea trout, redfish, snook,...

$8.49

This is the lure that started a revolution and a new category in fishing lures. Slug-Go is the Original lure that created a generation known as Soft Stick baits. By having a slender profile and...

$4.19

Gamakatsu has taken the ever-popular baitholder hook to new levels! Incredibly sharp and strong, Gamakatsu’s Baitholder Hook is used for a variety of fish and comes in a corrosion resistant NS Black finish for use...