X-Rap® Magnums® are a high speed trolling, rattling, deep diving divebait.  They run perfect right out of the box, no wasted time tuning. The massive diving-lip takes the X-Rap® Magnums deep… unassisted. Nothing to hinder...

Bill Hurley Cape Cod Sand Eels are a superb lure for imitating sand lances, more commonly known as sand eels. Striped bass, bluefish, cod and tuna all love sand eels.  Bill Hurley Cape Cod Sand...

The Round-Head Jighead is our new version of a timeless classic jighead that finds application both in fresh and in saltwater environments. The Black Nickel coating enhances its ability to resist corrosion, at the same...

Salty C's Donny Swimmer is a fully sealed wooden, metal-lipped swimmer.  The body is 6.5 inches long with a single belly treble hook and a dressed single tail hook.  The lip is a Z-style lip ...

The winner of ICAST 2022’s coveted Best in Category Award for Saltwater Soft Lures, this first-of-its-kind 3.5" sideways-swimming crab imitation sports a kicker claw that thumps on even slow retrieves and floats off up in...

Got-Cha Soft Plastic Shad Bodies are great for both fresh and saltwater. The tail design provides a swimming action fish can not resist. Packaged 5 tails in a printed reusable zip-loc worm bag. Available in...

The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait! The Berkley® Gulp!® Saltwater Ghost Shrimp is the perfect...

The Nomad Design Gypsea Jig is a classic teardrop shape ideal for all jigging styles, from fast vertical jigging through to slow pitch jigging on the bottom. The wider body profile causes close to a vibrating action...

Berkley® Gulp!® Saltwater baits are made from natural ingredients that release 400 times more scent than plastic baits. Formulated especially for ocean gamefish, Berkley Gulp! Saltwater is so potent it can actually out-fish live bait....

BaitFuel Gel Saltwater Fish Attractant harnesses laboratory-developed FAST x65 Formula to trigger predatory feeding responses in marine gamefish. This 5oz bottle contains a scientifically formulated scent technology that consistently stimulates strikes, even in high-pressure fishing...

The BaitFuel X65 Saltwater Hardbait Stick is an alternative to the BaitFuel Gel Fish Attractant designed to stick to the side of any hard lure. The Saltwater Hardbait Stick can be used on plastic swimmers,...

Tsunami built the Platinum Series Surface Blaster to catch big fish...period! This popper is through wired in a high impact polymer making it almost indestructible. The internal holographic pattern is impervious to hook rash and...

With the abundance of sheepshead and blackfish in the shallows and back waters, there arose a need for a jig to effectively target these fish. Jigs that are ¼-2 oz with an appropriately sized 2/0...

After years of design, testing, adjustments and more testing, the Arashi® Glide Bait delivers a fine-tuned, consistent, stable glide action at every speed. Developed to sink slowly in a slight head down position, the Arashi...

Salty C's Fatboy Swimmer is a fully sealed wooden, metal-lipped swimmer.  The body is 6.5 inches long with a single belly treble hook and a single tail hook.  The lip is a Lefty style lip ...

The story of Hopkins® began in 1949 when R.L. Hopkins, an avid salt water fisherman and experimenter, decided that a better lure was needed. His initial objectives were to develop a lure that could be...

Backlash Sportfishing Epoxy Teasers are ideal for saltwater anglers looking to add an effective element to their fishing. They are designed for use as a teaser or replacement tail hook and are built with a...

A heavy, fast-sinking Squid Jig, Yo-Zuri’s Ultra Metal Squid Jigs can be fished individually or in place of a sinker on a tandem, similar to a “sabiki-style” rig. Super-sharp hooks make this a one-of-a-kind squid...