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$22.99

The Original Ben Parker Magnum Spoon is a sure winner, and so is the heavy duty saltwater version. The new "Saltwater Heavy Duty" option upgrades the hook to a 5/0 VMC and the split rings...

$24.99

Super Strike Zig Zag Darter is a popular lure anywhere you get heavy current or surf. It is an excellent casting lure that is ideal where there is a strong rip current.  However, it can also be...

$4.99

MagicTail Hoochie Jigs are an excellent round headed, flat sided jig.  Dressed with a nylon jig skirt with two glow in the dark “squid tentacle” style trailers.  A sharp, strong hook rounds out the jig,...

$5.29

Spro Bucktail Jigs have a unique head shape and eyelet placement which gives them a natural gliding action. When jigged, the body stays parallel for great jigging action. Spro Bucktail Jigs are made with durable,...

$7.49

One of the best baits for big fluke (summer flounder) are belly strips cut from another flounder.  Since this isn't legal in some places, JK Baits has produced the next best thing.  JK Baits Fluke...

$7.29

The MagicTail Kill Shot Jig Heads feature a bullet-shaped design made with a either a heavy-duty Mustad Black Nickel or heavy duty Duratin hook. The ribbed collar holds soft plastics securely. The weight imprinted on the...

$7.59

Tsunami Holographic Sand Eels are a favorite of fishermen when gamefish find sand eels.  Fished from the surf or a boat, holographic sand eels are the ticket to a great day of fishing.- Natural fish...

$29.99

The outstanding ability of the Gibbs ProSeries Danny Surface Swimmer to attract big bass is due to the unique swimming action it creates. Unlike minnow type plugs that swim from the nose, the Danny pivots...

$24.69

Otherwise known as a bottle plug, the Super Strike Little Neck Swimmer is the swimming plug you reach for on those stormy days.  At 2 3/8 oz and 6 inches, it casts well even in...

$10.99

JoeBaggs Swarters dive between 6-24 inches and have a tight wiggle to attract predatory fish.   They have shifting weights to allow for distance casting.  They are designed with thru-wired technology to ensure the best results...

$7.89

There are times when gamefish are keying in on small baitfish, and a small presentation is required to fool them.  This is the time to add a Fox Lures Sand Eel teaser and start catching.  ...

$7.99

JoeBaggs Resin Jigs are durable and feature a thick, clear finish around a traditional lead jig.   Popular for false albacore and bonito, they can also be used for bluefish, Spanish mackerel, striped bass, sea bass, and...

$9.99

With the NLBN 8" series there was only one thing in mind, Big Baits = Big Fish! No Live Bait Needed (NLBN) 8 Inch Paddle Tail Swimbait was designed to be fished in any amount of...

$17.99

Daiwa Salt Pro Minnow lures catch a variety of game fish and have grown amazingly fast in popularity. Versatile, long casting bait designed for a fast, ripping style retrieve that produces an erratic side-to-side swimming...

$21.89

The Gibbs Pencil Popper is a sleek lure with a tapered design and a tail weight for long casts.  No other lure elicits surface strikes like a properly worked pencil popper.     FISHERMAN TIP The most...

$9.99

NLBN screw lock jig heads keep your swimbait secured in a way never seen before. "No Super Glue Needed" cast after cast your bait will stay tightly secured with an oversized stainless steel screw lock....

$7.59

Tsunami Pro Holographic Swim Shad Swimbaits are designed to trigger fast, hard strikes! Tough soft-vinyl body features an ultra-realistic holographic foil core and lifelike 3D eyes to bring predators in from all directions. The uniform...

$7.99

NLBN screw lock jig heads keep your swimbait secured in a way never seen before. "No Super Glue Needed" cast after cast your bait will stay tightly secured with an oversized stainless steel screw lock....