No Live Bait Needed (NLBN) Mini Mullet
The NLBN Mini Mullet is an ultra-realistic mullet imitator. This bait can skip, wake, dart, spook and jump on demand!This topwater / sub-surface fluke-style bait is like no other bait out there.Designed to trick finicky...
Yo-Zuri Hydro Monster Shot
The Hydro Monster Shot is the most versatile hard bait on the market. It can be fished from the surface to the bottom, and everywhere in between, in a 100+ ft of water. It’s a...
Game On X-Walk™ Topwater Lure
The X-Walk was designed with topwater strikes in mind. Using a “walk-the-dog” action combined with multiple rattle chambers, this lure will trigger explosive topwater strikes from a variety of species. This topwater lure casts like...
Jigging World The Bone Stickbait
Jigging World "The Bone" Stickbait is a topwater classic style spook lure where, if used properly, it will “walk the dog” on the surface. Walk The Dog is a deadly action that zig zags from...
Bill Hurley Lures - Custom Sand Eel Jig Heads
Designed specifically to work with all of the Bill Hurley Sand Eel tails, the Bill Hurley Custom Sand Eel Jig Heads can be used with any slim soft plastic lures for a realistic sand eel...
Al Gags The Gagster
At first appearance The Al Gags Gagster might look like a glide bait; trust us when we tell you it is not. Developed to entice explosive strikes either on topwater or just below the surface....
Lights Out Lures Donny Slim Swimmer
The Lights Out Lures Donny Slim Swimmer is a modern rendition of a classic surf fishing plug. Hand turned wood, through wired and rigged with heavy Krok swivels and 4x hooks. These plugs will quickly...
Lights Out Lures Needlefish
The Lights Out Lures Needlefish plug is one of the nicest needlefish plugs on the market today. Hand turned, through wired and rigged with heavy Krok swivels and 4x hooks. Weighted well for long casts...
Bill Hurley Cape Cod Sand Eels - 7" Paddletail Sand Eel
Bill Hurley Cape Cod Sand Eels are a superb lure for imitating sand lances, more commonly known as sand eels. Striped bass, bluefish, cod and tuna all love sand eels. Bill Hurley Cape Cod Sand...
Cotton Cordell Red Fin
The Cotton Cordell Red-Fin is a legendary lure for a variety of gamefish, from bass and walleye in freshwater to specks and redfish on the coasts. The Red-Fin can be twitched on top, runs erratically...
Salty C's Peanut Swimmer
Salty C's Peanut Swimmer is a fully sealed wooden, metal-lipped swimmer. The body is 5 inches long with a single belly treble hook and a single dressed tail hook. The lip is a surfster style...
Bomber Heavy Duty Long A
Inshore. Offshore. The Bomber Saltwater Heavy Duty Long A takes a pounding and keeps on doing the tight, wounded wiggle that made it famous. No king, cuda, blue, striper or shark can put a dent...
Gulp! Alive!® Recharge Liquid
Did you know you can use Gulp! more than once? All you need is Gulp! Alive!® ReCharge Liquid. Just soak your Gulp! in a sealed container in this liquid until needed again. Gulp! Alive!® powerful...
Daiwa Salt Pro Minnow - 15S
Daiwa Salt Pro Minnow lures catch a variety of game fish and have grown amazingly fast in popularity. Versatile, long casting bait designed for a fast, ripping style retrieve that produces an erratic side-to-side swimming...
Z-Man HeadlockZ HD Jigheads
Designed to pair with ElaZtech® plastics and to hold up to Australia's brutally strong gamefish, HeadlockZ HD jigheads are now available in the United States through an exclusive partnership between TT Lures and Z-Man! Built...
No Live Bait Needed (NLBN) 8 Inch Straight Tail Stickbait
With the NLBN 8" series there was only one thing in mind, Big Baits = Big Fish! Soft plastic stickbaits are one of the most versatile lures on the market. The No Live Bait Needed (NLBN) 8...
Hogy Charter Grade OG Swimmer Plug
Shallow-lipped swimming plugs, often referred to as Finnish Swimmers, have been a staple among anglers for generations. These lures are distinguished by their small lip, which allows them to navigate near the water's surface. This...
Yo-Zuri Hydro Twitch Bait
A new larger twitch/glide style bait for the Yo-Zuri line-up, the Hydro Twitchbait. At 6 inches and 2-5/8 ounces and with its deep body, this lure has the profile needed to attract big gamefish species....