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$16.99

The Mag Series Mag Popper is a top water popper lure. This lure comes in two sizes: 5 ¼”, 1 ¾ oz and 6 ¼” , 2 ¾ oz. Designed with an irresistible gigantic water...

$8.99

Berkley® Gulp!® Saltwater baits are made from natural ingredients that release 400 times more scent than plastic baits. Formulated especially for ocean gamefish, Berkley Gulp! Saltwater is so potent it can actually out-fish live bait....

$9.99

These Sandeels are a realistic version of a favorite bait of many gamefish.  They can be fished from the back bays to the open ocean for striped bass, fluke, seabass, bluefish, sea trout, redfish, snook,...

$8.69

Deadly Dick Long Casting / Jigging Lures are excellent for surf casting, deep jigging while drift fishing and even trolling. They are very popular along the east coast of the the USA for Striped Bass &...

$18.99

In building the Duck bait, Madd Mantis decided to think upside down. Most lures work from the surface down. They use lure floatation to give resistance to help the lure swim. They wanted to make...

$13.99

Suspending X-Rap® Saltwater lures are designed to be cast or trolled and display the X-Rap Attitude these baits are known for. Built to withstand saltwater fisheries with Perma Steel 3X hooks, these baits can be...

$5.49

The overwhelmingly popular Redfish Eye™ Jighead has now been upsized to help trigger strikes from and tame the likes of striped bass, cobia, bull reds, trophy bass, and more. Armed with a super-strong 6/0 Mustad®...

$7.99

When the fish are hungry, feed them with a spoon!Run Off spoons are made of solid brass so they will not rust.  Cast them, jig them, or troll them.  They come in three sizes and...

$5.59

The bright, tough, hard chrome finish of the Tsunami Midwave lures are just the start for these reliable fish getters. Each lure is forged into the unique custom curve for improved swimming action that gets even more...

$6.99

Expertly designed for ultimate fish-catching action, the Happy Baits Paddle Tail Grub is a must-have for any fishing trip. This hot new lure boasts a powerful tail kick on a slow retrieve, making it perfect...

$5.69

Designed to pair perfectly with Berkley® Gulp!®, the Fusion19™ Bucktail jig features quality components that are ideal for fishing with your favorite soft plastic. The sharp, corrosion-resistant Fusion19™ hook penetrates the hardest mouths and stays...

$26.09

  The Gibbs ProSeries Pencil Popper is a sleek lure with a tapered design and a tail weight for long casts.  No other lure elicits surface strikes like a properly worked pencil popper.  Includes ProSeries hardware...

$10.79

Bill Hurley Cape Cod Sand Eels are a superb lure for imitating sand lances, more commonly known as sand eels. Striped bass, bluefish, cod and tuna all love sand eels.  Bill Hurley Cape Cod Sand...

$16.99

Hard jerkbaits for fluke?  Yup, it works.  In a technique developed by Roger Aye and demonstrated by Shel E Caris for the Fisherman Magazine, a small deep diving crankbait fished in the surf is deadly...

$31.99

Alan's Custom Lures Bully is a must-have for avid anglers. Its unique shape and aerodynamic construction enables it to cast up to a mile, while its spook profile attracts more fish. It can be worked...

$8.49

This is the lure that started a revolution and a new category in fishing lures. Slug-Go is the Original lure that created a generation known as Soft Stick baits. By having a slender profile and...

$4.59

Run Off Lures' Dressed Bucktail Hooks / Teasers are ideal for saltwater anglers looking to add an effective element to their fishing. Crafted with natural bucktail, they are designed for use as a teaser or...

$4.99

Unparalleled softness, action, and ElaZtech® durability merge to create the most bulletproof swimbait on the market. Inspired by Z-Man's renowned three-inch MinnowZ™, fresh- and saltwater anglers alike will find that the DieZel MinnowZ's hook slot...