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$5.89

Effective all purpose AVA diamond jigs, perfect for long casts in the surf or deep jigging off of boats for hungry sportfish.  Available in 5 different sizes, 1 oz (A07), 1.5 oz (A12), 2 oz (A17), 3...

$5.99

Kettle Creek shads are a hot item in the spring and fall for striped bass, and all summer for weakfish and fluke (summer flounder).  They also work well on redfish, sea trout, and snook.  Available...

$11.99

Daiwa Salt Pro Minnow lures catch a variety of game fish and have grown amazingly fast in popularity. Versatile, long casting bait designed for a fast, ripping style retrieve that produces an erratic side-to-side swimming...

$13.99

The Mag Darter Series allows anglers to cast farther and cover more water than ever before due to its Magnetic Weight Transfer System. The Mag Darter has a unique “Inverted Cupped Face” that is often...

$8.99

NLBN screw lock jig heads keep your swimbait secured in a way never seen before. "No Super Glue Needed" cast after cast your bait will stay tightly secured with an oversized stainless steel screw lock....

$33.59

Salty C's Gliders swim with a darting action that fish cannot resist.  With three available sizes, these slow sinking gliders cast well and, most importantly, catch.  Each is hand made with high quality components and sealed...

$9.99

The No Live Bait Needed (NLBN) 5 Inch Paddle tail Swimbait is designed to be one of the most versatile big game saltwater swimbaits you can find.  No Live Bait Needed were not satisfied with...

$11.99

The Tsunami Tidal Pro Twitch Bait, a bait that knows no bounds, is a slow sinking masterpiece. The Hydrodynamic body and weighted core give this bait an erratic darting action that mimics nervous baitfish.  Reflective...

$22.29

The gold standard in long casting popper designs, the Little Neck Popper from Super Strike has caught just about everything.  Available in sizes from 4 1/4 inches to 6 inches in both floating and sinking...

$11.49

Capt. Bruce's Otter Tails Jig Tails are the first truly superior alternative to the pork rind.  They are constructed of a durable synthetic material and are infused with squid and fish oils with a UV...

$8.99

Charlie Graves Tins were originally specialized surf fishing lures, which they still excel at.  But do not let that stop you from casting them from a boat too.  With their unique shapes, aggressive swimming action,...

$16.99

The Madd Mantis Cherry Popper is a tough plastic popper made for fishing extreme saltwater conditions.  The focus in making the Cherry Popper was to make a super durable popper that throws far, does not...

$11.99

The lure so good, striped bass have started stealing them from angler’s lines. The Hydro Minnow LC will is available in two different sizes (6” and 6-3/4”) to cover an array of fishing situations from...

$26.99

They may say muskie, but the saltwater version of the Musky Mania Doc™ and Li’l Doc™ has been one of the hottest plugs for East Coast Striped bass for over 10 years.  Now, the famous...

$22.39

Super Strike's Super N Fish needlefish plug is a modern version of a classic fish catcher.  Don't let the "do nothing" action fool you, this plug has accounted for more than it's share of big...

$22.99

This Madd Mantis Quake is a slow sinking stick bait.  It swims with a slow retrieve, or subtle twitches of the rod tip can be added for more action.  You can also fish it by...

$22.99

The Original Ben Parker Magnum Spoon is a sure winner, and so is the heavy duty saltwater version. The new "Saltwater Heavy Duty" option upgrades the hook to a 5/0 VMC and the split rings...

$19.99

Baby brother of the Stillwater Smack-it, some say the Smack-It Jr is an even more effective plug.  Coming in a 3 3/4" long and 3/4 oz, this surface popper has a specially designed mouth and internal...