Everything eats sand eels, and the Madd Mantis Sand Eel Jigs are perfect imitation when you need to go deep.  They will work on tuna, striped bass, bluefish, fluke (summer flounder), black sea bass, and...

Bill Hurley Cape Cod Sand Eels are a superb lure for imitating sand lances, more commonly known as sand eels. Striped bass, bluefish, cod and tuna all love sand eels.  Bill Hurley Cape Cod Sand...

You hear they are catching fish on AVAs and Bill Hurley Sand Eels.  What do you throw?  Why not both?  Bill Hurley Cape Cod Sand Eels are a superb lure for imitating sand lances, more...

The Fin-S fish original fork tail minnow has been a part of Lunker City since the beginning. The first by design as a soft "fork tail Fish" for Texpose rigging and jigging. This lure doesn't...

The Jersey Shore Bucktails Round Head Bucktail Jig boasts a round headed flat sided jig head, reflective eyes, and a strong sharp hook. Expertly tied with genuine American bucktail, this jig is perfect for fluke...

Voted the Best New Saltwater Soft Bait at the 2023 ICAST show for good reason, an innovative top hook line-through harness, true-to-life mullet profile, photo printed realism, and 10X Tough ElaZtech® construction set the Mulletron...

Tsunami Tidal Fluke Soft Plastics feature a life-like profile that closely mirrors common baitfish forage and an action that fools even the most hesitant inshore species. Available in all of the hottest and most productive...

The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait! The Berkley® Gulp!® Saltwater Shrimp is irresistible to fluke...

The MaiTai Striped Bass Bay & River Single Hook  rig is tied with quality 50 pound monofilament with an Inline Circle hook and a bright colored float.  It includes a snap for attaching your weight. ...

Slow pitch jigging is one of the hottest techniques for taking large fish.  The Major Craft Jigpara Slow Pitch Jigs add a new dimension by being a light tackle slow pitch option. The specially designed...

Yo-Zuri SuperFluoro is a high quality Japanese 100% fluorocarbon leader made in our private line factory in Fukuoka Japan.  Made with the finest raw materials and put through our exclusive extrusion process, the result is...

Z-Man Scented Jerk ShadZ are a super-lifelike, salt-impregnated soft jerkbait with a lively, split-tail design that perfectly emulates erratic baitfish action, Jerk ShadZ can be rigged weightless to achieve a slow, flutter presentation, or bottom...

Berkley® Gulp!® Saltwater baits are made from natural ingredients that release 400 times more scent than plastic baits. Formulated especially for ocean gamefish, Berkley Gulp! Saltwater is so potent it can actually out-fish live bait....

Designed for anglers demanding strength and durability, the TwinPower SW dominates even the most challenging fighting offshore game fish. Now featuring Infinity Drive to provide anglers with more cranking power under load, the TwinPower SW...

Introducing JP-TG, the ultimate secret weapon in every jig box. With the multitude of benefits of tungsten, these jigs are a must-have tool for any angler. With a density of 1.74x heavier than lead, TG...

The Nomad Design Vertex Max Vibe is all about maximum vibration and maximum depth. A unique design from Nomad Lure Designer Damon Olsen. The deep body profile combined with finely tuned internal weights delivers a...

The MaiTai Snelled Fluke hooks are tied with quality 40 pound monofilament with a Mustad wide gap hook.   Leader length is approximately 34 inches.  A loop is tied at the end of the leader opposite the hook.  ...

The MaiTai Basic Fluke rigs are tied with quality 40 pound monofilament, with a choice of three different Mustad hooks.   Leader length is approximately 40 inches, and the rig comes with a three way swivel and...