When details matter, reach for Tsunami SaltX HD Jigheads.  These realistic jigheads are designed with precision details, such as a realistic 3d eye. The nickel coated, G7 razorpoint sharpened, 2x strong hook with a wide...

The Nomad Design Vertrex Swim Vibe is a unique Nomad designed swimming soft Vibe bait. It is the first lure of its kind that swims naturally when sinking and vibrates when lifted creating an irresistible...

The Nomad Design Vertex Max Vibe is all about maximum vibration and maximum depth. A unique design from Nomad Lure Designer Damon Olsen. The deep body profile combined with finely tuned internal weights delivers a...

All the fish catching capability of the regular sand eels, but rigged on a jig head with a hook that can handle tuna! Bill Hurley Cape Cod Sand Eels are a superb lure for imitating...

The Storm WildEye® Live Sand Eel mimics the profile and rolling action of this popular saltwater baitfish. This bait can keep its quick cadence even at high speeds. With 3-D holographic eyes and X-strong premium...

Bullet head bucktails are some of the best bucktails to use to cast to feeding fish.  They work particularly well in the surf, but excel anywhere they are fished.  The Jersey Shore Bucktails Bullet Head...

A top-of-the-line Squid Jig, Yo-Zuri’s Ultra Bait series features 3 sizes, with strikingly brilliant and proprietary internal Hologrpahic Prism Finishes, in five effective colors. Each Squid contains “Glow-in-the-Dark” belly accents for added brightness, even in...

The unique design of the Barbarian Tournament-Grade Jig Heads' technical locking curve allows a maximum transfer of energy toward the point while setting the hook. This results in faster and more effortless penetration of the...

All the fish catching capability of the regular Bill Hurley Swimbaits, but rigged on a jig head with a hook that can handle tuna! Bill Hurley Cape Cod Sand Eels are a superb lure for...

Bill Hurley Cape Cod Sand Eels are a superb lure for imitating sand lances, more commonly known as sand eels. Striped bass, bluefish, cod and tuna all love sand eels.  Bill Hurley Cape Cod Sand...

With the abundance of sheepshead and blackfish in the shallows and back waters, there arose a need for a jig to effectively target these fish. Jigs that are ¼-2 oz with an appropriately sized 2/0...

The Round-Head Jighead is our new version of a timeless classic jighead that finds application both in fresh and in saltwater environments. The Black Nickel coating enhances its ability to resist corrosion, at the same...

A heavy, fast-sinking Squid Jig, Yo-Zuri’s Ultra Metal Squid Jigs can be fished individually or in place of a sinker on a tandem, similar to a “sabiki-style” rig. Super-sharp hooks make this a one-of-a-kind squid...

A top-of-the-line Squid Jig, Yo-Zuri’s 3D Laser DX M2 Squid Jigs feature a strikingly bright metallic laser finish in six effective colors. The Laser Squid Jig  can be fished individually or in tandem, similar to...

Designed for ultra-slow presentations in shallow water or near the surface, the Slow Tail Swimbait features Hogy's trusted trophy grade rigging ready to target tackle busting tarpon, tuna, snook, striped bass, cobia and more. Featuring...