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$22.99

Gulp! Alive! baits offer the best alternative to live bait ever produced. The baits are soaked in the powerful attractant to catch more fish. Put the bait back in the bucket to ReCharge its effectiveness....

$9.99

Back in 2021, No Live Bait Needed challenged the popular opinion regarding "what is a swimbait". They sought out a lure effective in both salt and fresh water; a swimbait that could be fished without...

$12.49

Jig Strips are durable and versatile baits developed using a unique flexible synthetic material. These trailers add strike simulating action and scent while maintaining their usefulness. Leave Jig Strips on your hook and use it...

$9.99

Berkley® Gulp!® Saltwater baits are made from natural ingredients that release 400 times more scent than plastic baits. Formulated especially for ocean gamefish, Berkley Gulp! Saltwater is so potent it can actually out-fish live bait....

$5.99

Presenting the BaitFuel Saltwater GO2 Grub, the go-to choice for saltwater anglers targeting Fluke, Striped Bass, Snook, Redfish, Trout and more. The GO2 Grub combines a proven tail action design with the power of BaitFuel's...

$9.99

The Game On DuraTech® Eel is extremely durable, has the perfect amount of stretch and flexibility, and is naturally buoyant. Game On designed this soft plastic eel to be similar in shape and in action...

$7.69

Bill Hurley Cape Cod Sand Eels are a superb lure for imitating sand lances, more commonly known as sand eels. Striped bass, bluefish, cod and tuna all love sand eels.  Bill Hurley Cape Cod Sand...

$7.09

The deep belly of the Super Fluke causes it to dart, glide and knuckleball through the water, while its universal baitfish size allows it to tempt many species in the waters where you are fishing. Rigged weightless,...

$9.99

The NLBN Lil Mullet is an ultra-realistic mullet imitator. This bait can skip, wake, dart, spook and jump on demand!This topwater / sub-surface fluke-style bait is like no other bait out there.Designed to trick finicky...

$7.99

A heavily-scented, extra durable soft bait that fish can't resist. These baits have the taste and scent of live bait. The scent is emitted continuously and is made with all natural ingredients that fish recognize....

$6.29

This Ruthless Tackle Candy Soft Jerkbait is a must-have for serious anglers. With a realistic profile and lifelike action, this bait is designed specifically for large saltwater gamefish. The thin swim tail creates vibrations that...

$9.99

Made from real bait and enhanced with powerful amino acids, the Pro-Cure® Super Gel Fish Attractant has become one of the hottest fish attractants for all species, in all waters. Its thick, sticky base strongly...

$8.99

The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait! The Berkley® Gulp!® Saltwater Shrimp is irresistible to fluke...

$9.99

The NLBN Big Mullet is an ultra-realistic larger mullet imitator. This bait can skip, wake, dart, spook and jump on demand!This topwater / sub-surface fluke-style bait is like no other bait out there.Designed to trick...

$6.29

The Fin-S fish original fork tail minnow has been a part of Lunker City since the beginning. The first by design as a soft "fork tail Fish" for Texpose rigging and jigging. This lure doesn't...

$8.99

Hogy Original series soft baits are designed for a variety of top-water rigging methods. Each Hogy original soft bait features their signature-rigging slot to accommodate all type for rigging and great hook sets, fish-attracting scale...

$5.99

Introducing the BaitFuel Saltwater GO2 Shrimp, the ultimate weapon for saltwater anglers seeking to dominate the fishing scene. With its irresistible appeal and fish-catching prowess, this shrimp is ready to take your game to the...

$8.99

Berkley® Gulp!® Saltwater baits are made from natural ingredients that release 400 times more scent than plastic baits. Formulated especially for ocean gamefish, Berkley Gulp! Saltwater is so potent it can actually out-fish live bait....