Effective all purpose AVA diamond jigs, perfect for long casts in the surf or deep jigging off of boats for hungry sportfish.  Available in 5 different sizes, 1 oz (A07), 1.5 oz (A12), 2 oz (A17), 3...

Berkley® Gulp!® Saltwater baits are made from natural ingredients that release 400 times more scent than plastic baits. Formulated especially for ocean gamefish, Berkley Gulp! Saltwater is so potent it can actually out-fish live bait....

Kettle Creek shads are a hot item in the spring and fall for striped bass, and all summer for weakfish and fluke (summer flounder).  They also work well on redfish, sea trout, and snook.  Available...

Daiwa Salt Pro Minnow lures catch a variety of game fish and have grown amazingly fast in popularity. Versatile, long casting bait designed for a fast, ripping style retrieve that produces an erratic side-to-side swimming...

The Mag Darter Series allows anglers to cast farther and cover more water than ever before due to its Magnetic Weight Transfer System. The Mag Darter has a unique “Inverted Cupped Face” that is often...

NLBN screw lock jig heads keep your swimbait secured in a way never seen before. "No Super Glue Needed" cast after cast your bait will stay tightly secured with an oversized stainless steel screw lock....

Salty C's Gliders swim with a darting action that fish cannot resist.  With three available sizes, these slow sinking gliders cast well and, most importantly, catch.  Each is hand made with high quality components and sealed...

The Tsunami Tidal Pro Twitch Bait, a bait that knows no bounds, is a slow sinking masterpiece. The Hydrodynamic body and weighted core give this bait an erratic darting action that mimics nervous baitfish.  Reflective...

The No Live Bait Needed (NLBN) 5 Inch Paddle tail Swimbait is designed to be one of the most versatile big game saltwater swimbaits you can find.  No Live Bait Needed were not satisfied with...

The gold standard in long casting popper designs, the Little Neck Popper from Super Strike has caught just about everything.  Available in sizes from 4 1/4 inches to 6 inches in both floating and sinking...

Capt. Bruce's Otter Tails Jig Tails are the first truly superior alternative to the pork rind.  They are constructed of a durable synthetic material and are infused with squid and fish oils with a UV...

Have you been spending years searching for a container that would prevent Gulp juice from leaking?   We've all been there.  We all know the Gulp! containers don’t cut it once the original seal is broken. ...

Charlie Graves Tins were originally specialized surf fishing lures, which they still excel at.  But do not let that stop you from casting them from a boat too.  With their unique shapes, aggressive swimming action,...

The lure so good, striped bass have started stealing them from angler’s lines. The Hydro Minnow LC will is available in two different sizes (6” and 6-3/4”) to cover an array of fishing situations from...

The Madd Mantis Cherry Popper is a tough plastic popper made for fishing extreme saltwater conditions.  The focus in making the Cherry Popper was to make a super durable popper that throws far, does not...

Berkley® Gulp!® Saltwater baits are made from natural ingredients that release 400 times more scent than plastic baits. Formulated especially for ocean gamefish, Berkley Gulp! Saltwater is so potent it can actually out-fish live bait....

They may say muskie, but the saltwater version of the Musky Mania Doc™ and Li’l Doc™ has been one of the hottest plugs for East Coast Striped bass for over 10 years.  Now, the famous...

Super Strike's Super N Fish needlefish plug is a modern version of a classic fish catcher.  Don't let the "do nothing" action fool you, this plug has accounted for more than it's share of big...