The Crippled Herring is the most versatile lure you'll ever use. It can be vertically jigged, cast and retrieved and even trolled in both fresh and saltwater alike. Its high-action design takes advantage of the...

Hogy Original series soft baits are designed for a variety of top-water rigging methods. Each Hogy original soft bait features their signature-rigging slot to accommodate all type for rigging and great hook sets, fish-attracting scale...

Bill Hurley Cape Cod Sand Eels are a superb lure for imitating sand lances, more commonly known as sand eels. Striped bass, bluefish, cod and tuna all love sand eels.  Bill Hurley Cape Cod Sand...

The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait! The Berkley® Gulp!® Saltwater Shrimp is irresistible to fluke...

The MaiTai Striped Bass Bay & River Single Hook  rig is tied with quality 50 pound monofilament with an Inline Circle hook and a bright colored float.  It includes a snap for attaching your weight. ...

The Slammer IV is packed with more features than ever before. Building off of Penn's proven IPX6 sealed body and spool, they redesigned the Slammer® drag system to not only be better sealed, but also...

Voted the Best New Saltwater Soft Bait at the 2023 ICAST show for good reason, an innovative top hook line-through harness, true-to-life mullet profile, photo printed realism, and 10X Tough ElaZtech® construction set the Mulletron...

The BKK-LONEDIABLO BUCKTAIL TEASER HOOK is the ideal choice for replacing the trebles on hard baits when targeting striper, tuna, and other king size saltwater game fish. Built on 5X saltwater grade BKK-LONEDIABLO hooks, these...

Tsunami Tidal Fluke Soft Plastics feature a life-like profile that closely mirrors common baitfish forage and an action that fools even the most hesitant inshore species. Available in all of the hottest and most productive...

The Super Spook is the backbone of the legendary Zara Spook family of topwater lures, and this one's got a saltwater flavor. This tough 5-inch Super Spook features a trio of super-sharp saltwater grade hooks...

Presenting the BaitFuel Saltwater GO2 Grub, the go-to choice for saltwater anglers targeting Fluke, Striped Bass, Snook, Redfish, Trout and more. The GO2 Grub combines a proven tail action design with the power of BaitFuel's...

Bullet head bucktails are some of the best bucktails to use to cast to feeding fish.  They work particularly well in the surf, but excel anywhere they are fished.  The Jersey Shore Bucktails Bullet Head...

This Ruthless Tackle Henchman Swim Shad is a soft plastic paddle tail bait that has been the big secret with striper anglers in the northeast.  The secret is now out.  With a realistic profile and...

Slow pitch jigging is one of the hottest techniques for taking large fish.  The Major Craft Jigpara Slow Pitch Jigs add a new dimension by being a light tackle slow pitch option. The specially designed...

Wally's Pencil Poppers are made from highly buoyant western red cedar. They cast long and true and have fantastic action with minimal rod movement. . The quality of these plugs are like no other. Available...

Yo-Zuri SuperFluoro is a high quality Japanese 100% fluorocarbon leader made in our private line factory in Fukuoka Japan.  Made with the finest raw materials and put through our exclusive extrusion process, the result is...

Z-Man Scented Jerk ShadZ are a super-lifelike, salt-impregnated soft jerkbait with a lively, split-tail design that perfectly emulates erratic baitfish action, Jerk ShadZ can be rigged weightless to achieve a slow, flutter presentation, or bottom...

THROW IT ANYWHERE. CATCH FISH EVERYWHERE! The Storm 360GT Searchbait®is the ultimate confidence lure that has been designed to fish anywhere by all skill levels. As a searchbait, it allows you to cover more water,...