The Big Rock Lures 5.2 Metal Lip Swimmer is a meticulously handcrafted lure from New Jersey, measuring 5 inches and weighing 2 ounces. Featuring a sealed body with a metal spoon lip and a solid...

Designed to pair perfectly with Berkley® Gulp!®, the Fusion19™ Bucktail jig features quality components that are ideal for fishing with your favorite soft plastic. The sharp, corrosion-resistant Fusion19™ hook penetrates the hardest mouths and stays...

SaltX, Tsunami’s performance flagship brand, has expanded into technical outerwear. New for 2023, the Seahook Splash Top is a performance packed top, made for the harshest beach, boat, and kayaking environments. This top was designed...

The MaiTai Striped Bass Chunking rig is tied with quality 50 pound monofilament, with Gamkatsu Inline Circle hooks.  It includes a fish finder for attaching your weight.  Works with large pieces of cut bait or large...

The Lights Out Lures Needlefish plug is one of the nicest needlefish plugs on the market today.  Hand turned, through wired and rigged with heavy Krok swivels and 4x hooks.  Weighted well for long casts...

The Cotton Cordell Red-Fin is a legendary lure for a variety of gamefish, from bass and walleye in freshwater to specks and redfish on the coasts. The Red-Fin can be twitched on top, runs erratically...

Salty C's Peanut Swimmer is a fully sealed wooden, metal-lipped swimmer.  The body is 5 inches long with a single belly treble hook and a single dressed tail hook.  The lip is a surfster style...

Berkley® Gulp!® Saltwater baits are made from natural ingredients that release 400 times more scent than plastic baits. Formulated especially for ocean gamefish, Berkley Gulp! Saltwater is so potent it can actually out-fish live bait....

ANDE Premium monofilament is our standard production monofilament and is perfect for the vast majority of anglers. It is a medium-soft monofilament with excellent tensile and knot strength and it is very abrasion resistant. The...

Stay warm in style with Grumpys Screen Print Logo Hooded Sweatshirt. This heavy blend hoodie features the new Grumpys Logo on a classic fit sweatshirt with a double-lined hood and color-matched drawcord. The pouch pocket...

  The  BKK TITANRIDER Swimbait Hook is designed for weedless-style rigging of large soft plastic baits such as big swimbaits and tubes. More than one year of field tests with different species underlie the construction...

Daiwa Salt Pro Minnow lures catch a variety of game fish and have grown amazingly fast in popularity. Versatile, long casting bait designed for a fast, ripping style retrieve that produces an erratic side-to-side swimming...

You spend way too much money on your tools to drop them in the surf.  Get an EvilStevel Lanyard and don't worry about losing anything off your surf belt anymore. Evil Lanyards are made with...

Designed to pair with ElaZtech® plastics and to hold up to Australia's brutally strong gamefish, HeadlockZ HD jigheads are now available in the United States through an exclusive partnership between TT Lures and Z-Man! Built...

A new larger twitch/glide style bait for the Yo-Zuri line-up, the Hydro Twitchbait.  At 6 inches and 2-5/8 ounces and with its deep body, this lure has the profile needed to attract big gamefish species....

The Hogy Epoxy Jig™ Lure features a vivid scale finish core surrounded by a double thick translucent coat for excellent durability and natural refraction of light. The Epoxy Jig™ lure's light weight to length ratio...

The overwhelmingly popular Redfish Eye™ Jighead has now been upsized to help trigger strikes from and tame the likes of striped bass, cobia, bull reds, trophy bass, and more. Armed with a super-strong 6/0 Mustad®...

The Mag Series Mag Popper is a top water popper lure. This lure comes in two sizes: 5 ¼”, 1 ¾ oz and 6 ¼” , 2 ¾ oz. Designed with an irresistible gigantic water...