Bill Hurley Lures isn't only a manufacturer of sand eel imitations.  These 5" Peanut Bunker Saltwater Swim Bait are perfect when peanut bunker, small herring and small shad are on the menu of striped bass,...

Made from real bait and enhanced with powerful amino acids, the Pro-Cure® Super Gel Fish Attractant has become one of the hottest fish attractants for all species, in all waters. Its thick, sticky base strongly...

Bill Hurley Cape Cod Sand Eels are a superb lure for imitating sand lances, more commonly known as sand eels. Striped bass, bluefish, cod and tuna all love sand eels.  Bill Hurley Cape Cod Sand...

The Fin-S fish original fork tail minnow has been a part of Lunker City since the beginning. The first by design as a soft "fork tail Fish" for Texpose rigging and jigging. This lure doesn't...

Jigging World Fluke Spoon Rigs are pre-tied with 40lb monofilament line onto a Jigging World 360 degree T-Turn Swivel. The 4.5" spoon that spins and flutters right off the bottom as you drift is the...

To make the Hogy Heavy Minnow, Hogy took molds from their most popular sizes of Epoxy Jig™ Lures, wrapped them in HD Holographic finish and gave them a heavy metal core. These jigs are perfect...

The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait! The Berkley® Gulp!® Saltwater Shrimp is irresistible to fluke...

Wefish138 Slow Pitch Slayers jigs have a wide profile to entice strikes for lock jawed fish. They excel for sea bass, stripers, and blues, but are extremely effective for every predatory fish. They come rigged...

Everything eats sand eels, and the Madd Mantis Sand Eel Jigs are perfect imitation when you need to go deep.  They will work on tuna, striped bass, bluefish, fluke (summer flounder), black sea bass, and...

Berkley® Gulp!® Saltwater baits are made from natural ingredients that release 400 times more scent than plastic baits. Formulated especially for ocean gamefish, Berkley Gulp! Saltwater is so potent it can actually out-fish live bait....

Bill Hurley Cape Cod Sand Eels are a superb lure for imitating sand lances, more commonly known as sand eels. Striped bass, bluefish, cod and tuna all love sand eels.  Bill Hurley Cape Cod Sand...

You hear they are catching fish on AVAs and Bill Hurley Sand Eels.  What do you throw?  Why not both?  Bill Hurley Cape Cod Sand Eels are a superb lure for imitating sand lances, more...

Yo-Zuri SuperFluoro is a high quality Japanese 100% fluorocarbon leader made in our private line factory in Fukuoka Japan.  Made with the finest raw materials and put through our exclusive extrusion process, the result is...

Introducing the BaitFuel Saltwater GO2 Shrimp, the ultimate weapon for saltwater anglers seeking to dominate the fishing scene. With its irresistible appeal and fish-catching prowess, this shrimp is ready to take your game to the...

The 3D Inshore Fingerling is designed with the same body shape and deadly action of the Yo-Zuri 3DS Minnow, but with saltwater color patterns and top of the line saltwater terminal tackle. Developed as a...

The MaiTai Striped Bass Bay & River Single Hook  rig is tied with quality 50 pound monofilament with an Inline Circle hook and a bright colored float.  It includes a snap for attaching your weight. ...

Voted the Best New Saltwater Soft Bait at the 2023 ICAST show for good reason, an innovative top hook line-through harness, true-to-life mullet profile, photo printed realism, and 10X Tough ElaZtech® construction set the Mulletron...

Tsunami Tidal Fluke Soft Plastics feature a life-like profile that closely mirrors common baitfish forage and an action that fools even the most hesitant inshore species. Available in all of the hottest and most productive...