Tsunami Holographic Sand Eels are a favorite of fishermen when gamefish find sand eels.  Fished from the surf or a boat, holographic sand eels are the ticket to a great day of fishing.- Natural fish...

Designed specifically to work with all of the Bill Hurley Sand Eel tails, the Bill Hurley Custom Sand Eel Jig Heads can be used with any slim soft plastic lures for a realistic sand eel...

Bill Hurley Cape Cod Sand Eels are a superb lure for imitating sand lances, more commonly known as sand eels. Striped bass, bluefish, cod and tuna all love sand eels.  Bill Hurley Cape Cod Sand...

These Sandeels are a realistic version of a favorite bait of many gamefish.  They can be fished from the back bays to the open ocean for striped bass, fluke, seabass, bluefish, sea trout, redfish, snook,...

Bill Hurley Cape Cod Sand Eels are a superb lure for imitating sand lances, more commonly known as sand eels. Striped bass, bluefish, cod and tuna all love sand eels.  Bill Hurley Cape Cod Sand...

Bill Hurley Cape Cod Sand Eels are a superb lure for imitating sand lances, more commonly known as sand eels. Striped bass, bluefish, cod and tuna all love sand eels.  Bill Hurley Cape Cod Sand...

Bill Hurley Cape Cod Sand Eels are a superb lure for imitating sand lances, more commonly known as sand eels. Striped bass, bluefish, cod and tuna all love sand eels.  Bill Hurley Cape Cod Sand...

Bill Hurley Cape Cod Sand Eels are a superb lure for imitating sand lances, more commonly known as sand eels. Striped bass, bluefish, cod and tuna all love sand eels.  Bill Hurley Cape Cod Sand...

JoeBaggs Mini Sandeels are designed to bring a paddle tail swimbait to the sandeel bite.   These lures feature a 6/0 Mustad black nickel hook that is sized perfectly for these fish in 1/2, 3/4 & 1oz models...

The Joe Baggs Miracle Minnows are a realistic vision of some of our favorite baits.  These can be fished from the back bays to the open ocean for stripers, fluke, seabass, bluefish, sea trout, redfish,...

Bill Hurley Cape Cod Sand Eels are a superb lure for imitating sand lances, more commonly known as sand eels. Striped bass, bluefish, cod and tuna all love sand eels.  Bill Hurley Cape Cod Sand...

Bill Hurley Cape Cod Sand Eels are a superb lure for imitating sand lances, more commonly known as sand eels. Striped bass, bluefish, cod and tuna all love sand eels.  Bill Hurley Cape Cod Sand...

Bill Hurley Cape Cod Sand Eels are a superb lure for imitating sand lances, more commonly known as sand eels. Striped bass, bluefish, cod and tuna all love sand eels.  Bill Hurley Cape Cod Sand...

All the fish catching capability of the regular sand eels, but rigged on a jig head with a hook that can handle tuna! Bill Hurley Cape Cod Sand Eels are a superb lure for imitating...

The Storm WildEye® Live Sand Eel mimics the profile and rolling action of this popular saltwater baitfish. This bait can keep its quick cadence even at high speeds. With 3-D holographic eyes and X-strong premium...

All the fish catching capability of the regular Bill Hurley Swimbaits, but rigged on a jig head with a hook that can handle tuna! Bill Hurley Cape Cod Sand Eels are a superb lure for...

Bill Hurley Cape Cod Sand Eels are a superb lure for imitating sand lances, more commonly known as sand eels. Striped bass, bluefish, cod and tuna all love sand eels.  Bill Hurley Cape Cod Sand...