NLBN screw lock jig heads keep your swimbait secured in a way never seen before. "No Super Glue Needed" cast after cast your bait will stay tightly secured with an oversized stainless steel screw lock....

Tsunami Holographic Sand Eels are a favorite of fishermen when gamefish find sand eels.  Fished from the surf or a boat, holographic sand eels are the ticket to a great day of fishing.- Natural fish...

The MagicTail Kill Shot Jig Heads feature a bullet-shaped design made with a either a heavy-duty Mustad Black Nickel or heavy duty Duratin hook. The ribbed collar holds soft plastics securely. The weight imprinted on the...

NLBN screw lock jig heads keep your swimbait secured in a way never seen before. "No Super Glue Needed" cast after cast your bait will stay tightly secured with an oversized stainless steel screw lock....

NLBN screw lock jig heads keep your swimbait secured in a way never seen before. "No Super Glue Needed" cast after cast your bait will stay tightly secured with an oversized stainless steel screw lock....

Tsunami Pro Holographic Swim Shad Swimbaits are designed to trigger fast, hard strikes! Tough soft-vinyl body features an ultra-realistic holographic foil core and lifelike 3D eyes to bring predators in from all directions. The uniform...

Tsunami's Holographic Heavy Swim Shad Soft Bait is designed to trigger fast, hard strikes. Tough soft-vinyl body features an ultra-realistic holographic foil core and lifelike 3D eyes to bring predators in from all directions. The...

MagicTail Hoochie Jigs are an excellent round headed, flat sided jig.  Dressed with a nylon jig skirt with two glow in the dark “squid tentacle” style trailers.  A sharp, strong hook rounds out the jig,...

One of the most fished soft plastics around began its life at Storm in 2002. The soft outer body, the holographic swimming’ flash foil and the I-bolt secured holographic “WildEye®” set the standard by which...

The best anglers keep is simple, and some of the best bucktails are the basic designs, especially when fishing around sticky structure.  If you are fishing a snaggy inlet or boulder field in the surf,...

Designed specifically to work with all of the Bill Hurley Sand Eel tails, the Bill Hurley Custom Sand Eel Jig Heads can be used with any slim soft plastic lures for a realistic sand eel...

Bill Hurley Cape Cod Sand Eels are a superb lure for imitating sand lances, more commonly known as sand eels. Striped bass, bluefish, cod and tuna all love sand eels.  Bill Hurley Cape Cod Sand...

Egret Baits Vudu Shads  are made from "TOUGH AS HELL" TPE, The serrated tail articulates, creating a life like swimming action and the boot tail adds lift and thump to the lure. The tail section is...

Designed to pair with ElaZtech® plastics and to hold up to Australia's brutally strong gamefish, HeadlockZ HD jigheads are now available in the United States through an exclusive partnership between TT Lures and Z-Man! Built...

The overwhelmingly popular Redfish Eye™ Jighead has now been upsized to help trigger strikes from and tame the likes of striped bass, cobia, bull reds, trophy bass, and more. Armed with a super-strong 6/0 Mustad®...

These Sandeels are a realistic version of a favorite bait of many gamefish.  They can be fished from the back bays to the open ocean for striped bass, fluke, seabass, bluefish, sea trout, redfish, snook,...

Designed to pair perfectly with Berkley® Gulp!®, the Fusion19™ Bucktail jig features quality components that are ideal for fishing with your favorite soft plastic. The sharp, corrosion-resistant Fusion19™ hook penetrates the hardest mouths and stays...

Bill Hurley Cape Cod Sand Eels are a superb lure for imitating sand lances, more commonly known as sand eels. Striped bass, bluefish, cod and tuna all love sand eels.  Bill Hurley Cape Cod Sand...