The Mag Darter Series allows anglers to cast farther and cover more water than ever before due to its Magnetic Weight Transfer System. The Mag Darter has a unique “Inverted Cupped Face” that is often...

The lure so good, striped bass have started stealing them from angler’s lines. The Hydro Minnow LC will is available in two different sizes (6” and 6-3/4”) to cover an array of fishing situations from...

The 3D Inshore Twitch Bait is a slow sinking lipless hard bait with excellent balance for quick darting action around cover. Designed to be fished in shallow water the 3D Inshore Twitch Bait is an...

The Hydro Monster Shot is the most versatile hard bait on the market.  It can be fished from the surface to the bottom, and everywhere in between, in a 100+ ft of water.  It’s a...

A new larger twitch/glide style bait for the Yo-Zuri line-up, the Hydro Twitchbait.  At 6 inches and 2-5/8 ounces and with its deep body, this lure has the profile needed to attract big gamefish species....

Yo-Zuri lure kits are a fantastic value for both the beginning angler and the angler that has everything.  They contain 6 lures professionally picked to cover all the bases for the type of fishing they...

The Yo-Zuri Mag Speed Lure is built with a through-wire design and extra-strength saltwater trebles and split rings for superior durability.   The Mag Speed has a state-of-the-art magnet weight transfer system for superior casting distance. ...

The Yo-Zuri Mag Dive is a floating/diving pencil for big game species.  This lure is worked with a long sweep of the rod, which causes the bait to swim side to side in a 6-12...

The newly updated Yo-Zuri Crystal 3D Shrimp is a realistic looking hard bodied lure featuring an internationally patented 3D Prism Internal Finish. This lure produces a brilliant shine that reflects like facets of a diamond,...