Berkley® Gulp!® Saltwater baits are made from natural ingredients that release 400 times more scent than plastic baits. Formulated especially for ocean gamefish, Berkley Gulp! Saltwater is so potent it can actually out-fish live bait....

Berkley® Gulp!® Saltwater baits are made from natural ingredients that release 400 times more scent than plastic baits. Formulated especially for ocean gamefish, Berkley Gulp! Saltwater is so potent it can actually out-fish live bait....

MagicTail Hoochie Jigs are an excellent round headed, flat sided jig.  Dressed with a nylon jig skirt with two glow in the dark “squid tentacle” style trailers.  A sharp, strong hook rounds out the jig,...

One of the best baits for big fluke (summer flounder) are belly strips cut from another flounder.  Since this isn't legal in some places, JK Baits has produced the next best thing.  JK Baits Fluke...

The Jersey Shore Bucktails Round Head Bucktail Jig boasts a round headed flat sided jig head, reflective eyes, and a strong sharp hook. Expertly tied with genuine American bucktail, this jig is perfect for fluke...

Designed to pair perfectly with Berkley® Gulp!®, the Fusion19™ Bucktail jig features quality components that are ideal for fishing with your favorite soft plastic. The sharp, corrosion-resistant Fusion19™ hook penetrates the hardest mouths and stays...

Berkley® Gulp!® Saltwater baits are made from natural ingredients that release 400 times more scent than plastic baits. Formulated especially for ocean gamefish, Berkley Gulp! Saltwater is so potent it can actually out-fish live bait....

Did you know you can use Gulp! more than once?  All you need is Gulp! Alive!® ReCharge Liquid.  Just soak your Gulp! in a sealed container in this liquid until needed again. Gulp! Alive!® powerful...

The MaiTai Fluke Bucktail Teaser rig is designed to be fished with your choice of bucktail for fluke.  It is tied with quality 40 pound monofilament, with a barrel swivel at the top, a dropper loop...

Expertly designed for maximum success, the Tsunami Ball Head Jig features a 3D holographic eye for realistic attraction and a bait holder to keep bait secure. Made with a tough clearcoat finish, it also boasts...

Jigging World Power Ball Version 2 Bucktail Jigs are one of the most sought after and effective round ball jig heads out today. With a custom long shark, ultra sharp hook, expect a perfect hook...

Gulp! Alive! baits offer the best alternative to live bait ever produced. The baits are soaked in the powerful attractant to catch more fish. Put the bait back in the bucket to ReCharge its effectiveness....

Berkley® Gulp!® Saltwater baits are made from natural ingredients that release 400 times more scent than plastic baits. Formulated especially for ocean gamefish, Berkley Gulp! Saltwater is so potent it can actually out-fish live bait....

A heavily-scented, extra durable soft bait that fish can't resist. These baits have the taste and scent of live bait. The scent is emitted continuously and is made with all natural ingredients that fish recognize....

Presenting the BaitFuel Saltwater GO2 Grub, the go-to choice for saltwater anglers targeting Fluke, Striped Bass, Snook, Redfish, Trout and more. The GO2 Grub combines a proven tail action design with the power of BaitFuel's...

The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait! The Berkley® Gulp!® Saltwater Shrimp is irresistible to fluke...

Berkley® Gulp!® Saltwater baits are made from natural ingredients that release 400 times more scent than plastic baits. Formulated especially for ocean gamefish, Berkley Gulp! Saltwater is so potent it can actually out-fish live bait....

Introducing the BaitFuel Saltwater GO2 Shrimp, the ultimate weapon for saltwater anglers seeking to dominate the fishing scene. With its irresistible appeal and fish-catching prowess, this shrimp is ready to take your game to the...