The Mag Darter Series allows anglers to cast farther and cover more water than ever before due to its Magnetic Weight Transfer System. The Mag Darter has a unique “Inverted Cupped Face” that is often...

The lure so good, striped bass have started stealing them from angler’s lines. The Hydro Minnow LC will is available in two different sizes (6” and 6-3/4”) to cover an array of fishing situations from...

The 3D Inshore Twitch Bait is a slow sinking lipless hard bait with excellent balance for quick darting action around cover. Designed to be fished in shallow water the 3D Inshore Twitch Bait is an...

The Hydro Monster Shot is the most versatile hard bait on the market.  It can be fished from the surface to the bottom, and everywhere in between, in a 100+ ft of water.  It’s a...

A new larger twitch/glide style bait for the Yo-Zuri line-up, the Hydro Twitchbait.  At 6 inches and 2-5/8 ounces and with its deep body, this lure has the profile needed to attract big gamefish species....

The Mag Series Mag Popper is a top water popper lure. This lure comes in two sizes: 5 ¼”, 1 ¾ oz and 6 ¼” , 2 ¾ oz. Designed with an irresistible gigantic water...

The Yo-Zuri 3D Inshore Topknock Pencil has an action unlike any other lure in its class! It sits flat on top of the water instead of the tail pointing down, which makes it incredibly easy to...

Yo-Zuri lure kits are a fantastic value for both the beginning angler and the angler that has everything.  They contain 6 lures professionally picked to cover all the bases for the type of fishing they...

The Yo-Zuri 3D Inshore Pencil Popper is an inshore, back bay style pencil popper that has a flat bottom and horizontal posture which allows it to have an extremely easy walking action.  You can walk...

“The Original” industry leading 100% Pink Fluorocarbon leader material and current I.G.F.A. World Record Holder for 200# H.D. Carbon Pink Leader Material. The impressive 427# Yellowfin Tuna was caught by Guy Yocum aboard “El Suertudo”....

The Yo-Zuri Mag Speed Lure is built with a through-wire design and extra-strength saltwater trebles and split rings for superior durability.   The Mag Speed has a state-of-the-art magnet weight transfer system for superior casting distance. ...

The Yo-Zuri Mag Dive is a floating/diving pencil for big game species.  This lure is worked with a long sweep of the rod, which causes the bait to swim side to side in a 6-12...

Yo-Zuri SuperFluoro is a high quality Japanese 100% fluorocarbon leader made in our private line factory in Fukuoka Japan.  Made with the finest raw materials and put through our exclusive extrusion process, the result is...

The Yo-Zuri Mag Pencil is a large pencil popper that has an extremely easy walking action.  You can walk this bait 180 degrees side to side and the cupped mouth spits water as it moves....

The 3D Inshore Fingerling is designed with the same body shape and deadly action of the Yo-Zuri 3DS Minnow, but with saltwater color patterns and top of the line saltwater terminal tackle. Developed as a...

Yo-Zuri SuperBraid 9 Five Color Braided Line features an advanced 8+1 core construction crafted in Japan for superior strength and durability. Its patented heat integration process fuses individual strands, resulting in a smoother, rounder, and...

A top-of-the-line Squid Jig, Yo-Zuri’s Ultra Bait series features 3 sizes, with strikingly brilliant and proprietary internal Hologrpahic Prism Finishes, in five effective colors. Each Squid contains “Glow-in-the-Dark” belly accents for added brightness, even in...

The newly updated Yo-Zuri Crystal 3D Shrimp is a realistic looking hard bodied lure featuring an internationally patented 3D Prism Internal Finish. This lure produces a brilliant shine that reflects like facets of a diamond,...